Sunday, March 28, 2010

ReadWriteStart Weekly Wrapup

In this weeks edition of the Weekly Wrapup, we discuss the implications of the recently passed health care reform bill on startups and small businesses, as well as some hiring tips, and 6 venture capitalists weigh in on what they look for from an entrepreneur's pitch. We also discuss how to make better use of email, and we look into lingering concerns about the stability of Facebook's application development platform.


Sponsor



What Does Health Care Reform Mean for Startups and VCs?



stethoscope_mar10.jpgIn the waning moments of Sunday evening (quite literally the eleventh hour), the U.S. House of Representatives passed was some are calling the most comprehensive changes to the American health care system in over 100 years. The bill passed by a narrow margin of just seven votes, and could be signed into law as early as Tuesday after the Senate passes a small amendment known as the "fix-it bill," though many changes won't be seen for several years. For entrepreneurs, startups and venture capitalists, the legislation ushers in an entirely new set of circumstances and opportunities.



5 Hiring Tips for Startups



RealtyHandshake.jpgFrom knowing who to hire next, to ethical and legal concerns, to how to interview the best candidates, to how to evaluate them once they're hired - startups have their work cut out for them when it comes to hiring.



If you can afford to hire a trained professional, someone who's skilled in evaluative testing, do so. But if not, you need to learn as much as you can about how to hire the right people. Here's our contribution to your endeavor.



The Art of the VC Pitch: A Roundup of Advice from 6 VCs



pitcher_mar10.jpgI have a few different friends who are trying their hands at entrepreneurship; some have met with investors already, while others are closing in on their meeting date with anticipation and uncertainty. Based on hearing some of the things they were doing to prepare for their meeting, I thought it would be wise to roundup some of the best pitch advice I've come across not only for them but for the other first time entrepreneurs out there who may not know what typical VC pitches are like.



How Entrepreneurs Can Make Better Use of Email



full_inbox_mar10.jpgInvestors get lots of emails. Jason Mendelson of Foundry Group wrote just this morning on how he wishes email were slower so he wouldn't suffer from what he calls "Email Compulsive Disorder." That being said, there are ways to write better messages when communicating with investors (or anyone who receives a lot of email daily) that will make the process simpler, quicker and will better your chances of hearing back from them.



Is Facebook Having Problems Scaling Its Development Platform?



facebook_browser_mar10.jpgThere is a significant risk and reward that comes with developing products that leverage third-party application programming interfaces, or APIs. Twitter has used its API to let others spread the word for them; applications like Tweetie and TweetDeck help Twitter reach a broader audience on a variety of devices while making money for themselves. However, downtime for a service offering their API to developers means downtime for every service that relies on it for its API data. In the case of Facebook application developers, continuing reliability issues with the platform have become a cause for concern.


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Cartoon: Dial 'M' for 'My God, You're All Over the Road'

cartoon texting bus commute workI live in a place where they've recently banned the use of mobile phones while driving, with additional penalties for texting. And I have a lot of company: Six U.S. states have prohibited handheld mobile use by drivers, and 20 won't be happy with you if you SMS from behind the wheel.



(It's having an impact. I'm noticing a sharp reduction in "Totally just ran someone over" tweets from friends.)


Sponsor



While the focus is on safety, and rightly so, I do wonder if there might be another benefit: inspiring more people to leave the car at home and take transit. Don't laugh (well, not until you get to the cartoon, at which point I'd kind of appreciate it if you would). A lot of us treat mobile connectivity as a compulsion, and the enforced hour-long severing from the hive mind for twice-a-day commutes is a genuine pain point. And the growing strength of everything from location-aware apps to augmented reality will only sharpen it.



For car drivers, the freedom of the open road, as illusory as it has been for decades, is about to get more so. Mass transit may at times be crowded and uncomfortable, but with the escape to cyberspace just a few keystrokes away, buses and trains may well eclipse the car as the homes of true mobile freedom.



Force me to choose between my mobile phone and my car, and I'll do my best to hang onto the phone. Your mileage, of course, may vary; what choice will you make?



cartoon texting bus commute work



More Noise to Signal.


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Check Out the Companies That Make ReadWriteWeb Possible

sponsors_thankyou-1.pngOur readers know ReadWriteWeb as the blog that's ahead of the technology curve. Our sponsors know us as that, too. Once a week we introduce our sponsors to our readers and let them know a little more about who they are and what they do. You can say thanks to the companies that make ReadWriteWeb happen by tweeting them (see the link below each sponsor) or following them using our Twitter list.



Interested in being a ReadWriteWeb sponsor? Our readers are smart, tech-savvy decision makers; 40% have a graduate degree or PhD, and over 45% play a key role in information technology purchasing decisions. More than 1 million people on Twitter follow us to stay abreast of the latest Web technology trends from around the globe. To find out more about our sponsor packages, visit our advertising page or email our COO.


Sponsor






Skip to info about:
Tableau : Data visualization |
Crowd Science: Demographic data |
Medill School of Journalism: Digital journalism programs |
Mashery: API management services |
Rackspace: Cloud computing experts |
Sproutbox: Start-up investors |
Aplus.net: Web hosting |
Clickatell: SMS provider |
.Me: Domain Registrar |
Conduit: Customized components |
MyDomain.com: Domain registrar |
Toopia: Our iPhone app developer









Tableau



sponsor tableau Tableau Public is a free service that lets anyone publish interactive data to the web in interesting and compelling graphs. Download Tableau Public and in minutes, you can create interactive graphs, dashboards, maps and tables from virtually any data and embed them on your website or blog in minutes. Anyone can do it. You don't need to be a programmer or hire one - no language to learn, no plug-ins, no API. Your blog or website will stand out with colorful, interactive data visualizations. Bloggers using Tableau Public are averaging 3 times more reader comments.



And, once on the web, anyone can interact with your graph and the data. They can re-embed your work, download the data, or create their own visualizations. Check out our gallery to see some of the cool graphs bloggers have created. Or learn how in our 5 minute video.



Thank Tableau on Twitter for making ReadWriteWeb possible.




Crowd Science



Crowd Science gives online publishers reports on the demographics and attitudes of their audience. We at ReadWriteWeb have signed up to this new service, because demographic data is something we've struggled to get in the past. It's important for any online business to know their audience, so Crowd Science is a welcome addition to the stats armory that most of us in the Internet biz use.



Sign up to get demographic data from Crowd Science.



Thank Crowd Science on Twitter for making ReadWriteWeb possible.




Medill School of Journalism



sponsor_medillreadwriteweb.jpgThe Medill School of Journalism at Northwestern University offers programs that combine the enduring skills and values of journalism with new techniques and knowledge that are essential to thrive in a digital world. You might have a passion for creating finely crafted prose, or for telling stories using visual tools. Maybe you are invigorated by the possibilities of interactive publishing, or by videography for the small screen. Maybe you are an experienced professional looking to renew and retool your multimedia skills. You can find your niche in Medill's graduate journalism program.



Thank the Medill School of Journalism on Twitter for making ReadWriteWeb possible.




Mashery



Mashery is a platform for Web services, allowing companies to manage their APIs using Mashery's expertise. At the "Business of APIs" conference, Mashery CEO Oren Michels explained to the audience that while APIs are a technology, their use is a business decision. He went on to say that Mashery has helped customers such as WhitePages.com, Thumbplay, Compete.com, and Calais. Check out the white paper "Five steps to scaling your business development using Web services" to discover how you can use APIs for your business.



You can find out more about APIs and their business use at www.mashery.com.



Thank Mashery on Twitter for making ReadWriteWeb possible.




Rackspace



Rackspace is one of the world's largest hosting providers, but it's also competing in the cloud computing arena. Rackspace Cloud Hosting offers a suite of services which combines a scalable web and application hosting platform (Cloud Sites) with a cloud storage solution (Cloud Files) and on demand server instances (Cloud Servers). The addition of SliceHost a popular cloud computing and hosting provider and JungleDisk, a favorite online backup service that supports Cloud files, makes the Rackspace Cloud a powerful cloud hosting solution.

Explore Rackspace's hosting and cloud computing solutions.



Thank Rackspace on Twitter for making ReadWriteWeb possible.




Sproutbox



SproutBox is an elite team of product developers, creatives, and business experts that invest their talent full-time in start-ups. SproutBox's new approach to venture capital has helped launch several successful companies including: CheddarGetter, a subscription billing and analytics tool; ScheduleThing, an online scheduling and reservations app; and Squad, a web-based collaborative code editor.



To apply for start-up funding or find out more information visit sproutbox.com.



Thank Sproutbox on Twitter for making ReadWriteWeb possible.




Aplus.net



Aplus.net offers a variety of services relating to Web hosting, including shared hosting, Web design, marketing and online advertising services, search engine optimization, e-commerce solutions, and domain registration.



You can register for Aplus.net here.



Thank Aplus.net on Twitter for making ReadWriteWeb possible.




Clickatell



sponsor_clickatell.jpgClickatell has over 22,000 customers utilizing our service from small mom & pop outfits to large Fortune 500 companies including Avaya, Oracle, Shell, Barclays, BP, CNN, BBC and more. Here's why you should trust us to mobilize your business: Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to 600 network operators in 200 countries. Our gateway is not limited to SMS text messaging. You can also send a number of other message types including Ringtones, VCards, Binary, EMS, Unicode, Flash SMS, WAP Push, and more.


Clickatell offers you direct connectivity to its core SMS gateway platform via a number of APIs
(application programming interfaces) including; HTTP (internet post), SMPP, FTP, XML, SMTP
(email to SMS), SOAP and COM Object. Each API has full documentation with sample code where applicable. Learn more about Clickatell here.



Thank Clickatell on Twitter for making ReadWriteWeb possible.




.Me



sponsor_me.gif.Me is a Top Level Domain of a small, south-east European country of Montenegro, which restored its independence in 21st century. Due to its unforgettable meaning and truly personal tone, most of the registration restrictions have been cancelled. Some of the prominent tech and advertising savvies recognized TLD's potential and grabbed their .Me domain name. In less than 20 months 360.000 domains were registered by people from 200 different countries.ME is perfect for "yourname.me" blog or "yourname@surname.me" email address.


It is also widely used as a call-to-action domain (notify.me, retwt.me) and as a social (YouAnd.Me) or community network (Missouri.Me, Oklahoma.Me). One may also choose to send a cool personal message (WillSheMarry.Me). In addition, some of the biggest companies recognized its branding potential and started using .ME for various purposes. Check out Facebook (Fb.Me), Wordpress (Wp.Me), USA Today (USAT.Me), Universal Pictures (Despicable.Me) or Zappos.com (Zapp.Me). It seems that some countries are luckier than others when it comes to domain names. Are you lucky enough to grab your own .ME?



Thank .Me for making ReadWriteWeb possible.




Conduit



Conduit enables Web publishers to distribute their offerings both directly and through its global network of 220,000 publishers and their 100 million users. The Conduit platform is a powerful marketing tool that allows you to offer the best of your site through a custom App or Community Toolbar, send desktop alerts to your users, and much more.


The Conduit platform opens a new world of content sharing. Your site visitors can add your content right to their browser by clicking on a branded 2go button that you place on your site. You can also share your content in the Conduit Marketplace, where all the publishers and users in the Conduit network can grab it.


The platform has been adopted by major brands such as Fox News, iWin, Major League Baseball, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries.


If you would like to Conduit your website, go to www.conduit.com.


Thank Conduit on Twitter for making ReadWriteWeb possible.




MyDomain.com



MyDomain is a leading ICANN-accredited provider of domain name registration and online business solutions. For over 10 years, MyDomain has offered low-cost domain names and free domain services including complete DNS management. Today, sub-$10 domains without the constant upsells you'll find at some competitors are the norm at MyDomain. MyDomain's complete range of solutions include Web hosting and VPS hosting, email, SSL Certificates and more.




Toopia



sponsor_rwwap_0210.jpgNicolas Koenig is the developer who made our beautiful iPhone app a reality. He runs an iPhone development shop from the Netherlands called Toopia. Toopia also created the Thermometer iPhone app, which enables your iPhone or iPod touch to get the current temperature based on your location. The RWW app lets you read us on the go, follow us on Twitter, share stories on Facebook and Twitter, and browse at your leasure using Read it Later and Instapaper. Download the ReadWriteWeb iPhone application here.



Thank Toopia on Twitter for making ReadWriteWeb possible.



The companies above pay our rents or mortgages and we appreciate it. We hope you'll stop by their sites and see what they've got to offer.



Have you got a smart company that could use some more visits by the sophisticated readers of a blog like ReadWriteWeb's? Drop us a line and let's talk.



Thanks to all our sponsors and our readers for your support!


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