Cloud 'Recovery' or Just The Same Old Thing?

Cloud computing means many things, but almost all definitions include some key value propositions: scalable on-demand resources, a metered pay-per-use model, access over the Internet, and infrastructure management and optimization that is better than most data centers.

At a more conceptual level, cloud computing abstracts away all the undifferentiated IT tasks. Most businesses don't add any value to their customers or create any competitive advantage for themselves when they buy, build, configure, and manage servers and storage. This is doubly true for disaster recovery equipment and data centers.

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Conversely, poor performance in these tasks can cost value and competitive advantage. There is no benefit in doing these tasks well, but there is cost to doing them badly. This is like the opposite of a financial call option - lots of downside risk, but no upside.

For companies planning their first disaster recovery data center, with the associated selection, build, and maintenance tasks for servers, storage, and networking, cloud computing seems like an obvious fit. They can trade the capital expense that buys them no new value, for a no-commitment operating expense that probably buys better operating practices than they could achieve themselves.

Solutions are beginning to grow up around this idea of cloud recovery. The name is a little optimistic because most offerings today are traditional backup solutions, with little or no ability to actually recover in the cloud. Although a lot of vendors in the backup industry are making cloud announcements, they are mostly just letting users store backups in the cloud. In order to really deserve the cloud recovery title a solution should have the following features.

1. The ability to recover workloads in the cloud: The cloud can offer more than just a place to dump your backup files. It can provide the computing systems to run your recovered systems, and after a production system fails, the ability to quickly restart a complete replacement with data, applications, and complete configuration in the cloud.




2. Effectively unlimited scalability with little or no up-front provisioning: A few vendors can offer rapid, off-site recovery, but they don't really qualify for the cloud title unless they provide lots of stand-by capacity with no up-front reservations or configuration. While this seems like a lot to ask, this is the promise of cloud computing.




3. Pay-per-use billing model: A defining characteristic of cloud computing is that we only pay for the things we use. Use a little this week and pay a little; if we use a lot next week then we pay more, but only for that specific week.




4. Infrastructure that is more secure and more reliable than the one you would build yourself: When we decide to outsource any part of our operation, we worry about the security and reliability of our vendor. The best cloud providers have not only large scale equipment, but also large scale expertise. This means that they can be much better at security and reliability than any of their customers, and their data center is better than one we might build for ourselves.




5. Complete protection and automated recovery: Non-expert users should be able to recover everything they need by default - the current crop of solutions is shockingly bad at this. This is the cherry on top because it makes everything so easy. No one wants to go through a "run book" full of recovery procedures and bring in experts for each system to assist with getting recovered systems back online. Depending on the type of disaster, experts may be scarce, and the run book is probably out of date. Why not make the run book part of the automated system? Instead, simply push a button that says "recover now", wait for the files to copy, and then log in to the perfectly configured system, running right in the cloud.

In summary, the trouble with traditional backup solutions is that they are really focused on dumping the data onto tape or disk (and now onto cloud storage), and maybe restoring it back onto the original hardware. If you must recover to different hardware or a different virtualization platform, they don't generally do much to help with the inevitable incompatibilities. And for equipment failures, you really have to have some hardware standing by.

So while cloud computing means many things, it is fair to say that any cloud recovery customer who doesn't get all five of these features will be disappointed.

Photo credit: Suresh
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ReadWriteWeb Events Guide, 27 February 2010

There's plenty of new stuff on this week's calendar but nothing comes close to Global Ignite Week. And with more than 50 events all around the world, it's likely that there's an Ignite close to you. Remember, they're almost guaranteed to make you smarter. Like the the Ignite motto says: "Enlighten us, but make it quick."

How do you like your events calendar? As a world map? As an iCal (and Google Calendar-importable) file? You can also import individual events using the link beside each entry. Know of something cool taking place that should appear here? Let us know in the comments below or contact us.

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1 – 5 March 2010: Worldwide

Global Ignite Week

From March 1-5, 50-plus Ignites will take place in cities around the world. Upwards of 10,000 entrepreneurs, technologists, DIYers, creative professionals, and enthusiastic knowledge-seekers will gather in local pubs, theaters, and other convivial venues for an evening that is a unique blend of networking, information, and fun, encapsulated in

In talks that are exactly five minutes long, Ignite presenters share their personal and professional passions, using 20 slides that auto-advance every 15 seconds.

Global Ignite Week is both an in-person and online phenomenon. Local Ignites will stream live video during the event, and those videos will be archived on the new Ignite video site that is being launched in conjunction with the event. At least 500 five-minute session videos will be available on the new site when it debuts.

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4 March 2010: Silicon Valley

Silicon Valley VC and Angel Conference

At FundingPost's next event, a panel of investors who will focus on early-stage venture investing. We will be discussing trends in early-stage investing, sectors that these Angels and VCs look at, things that are most important to them when they are considering an investment and the best and worst things an entrepreneur can do to get their attention. Entrepreneur summaries will be given to the investor speakers and attendees - all of the investors will get your company description and contact info!

Additionally, there will be an optional pitching workshop lunch where we will completely deconstruct your elevator pitch, and work with you on formulating a clean and concise elevator pitch giving the important information that investors need to hear to make an educated decision on your company! Then you get to give your new elevator pitch in person to the panel of investors during the event! Click here for more information.

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11 March 2010: Los Angeles, California

Los Angeles VC and Angel Event

At FundingPost's next event, a panel of investors who will focus on early-stage venture investing. We will be discussing trends in early-stage investing, sectors that these Angels and VCs look at, things that are most important to them when they are considering an investment and the best and worst things an entrepreneur can do to get their attention. Entrepreneur summaries will be given to the investor speakers and attendees - all of the investors will get your company description and contact info!

Additionally, there will be an optional pitching workshop lunch where we will completely deconstruct your elevator pitch, and work with you on formulating a clean and concise elevator pitch giving the important information that investors need to hear to make an educated decision on your company! Then you get to give your new elevator pitch in person to the panel of investors during the event! Click here for more information.

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15 – 16 March 2010: London, England

2nd Annual Social Networking World Forum — London

The 2nd Annual Social Networking World Forum takes place at the Olympia Conference Centre in London. The two-day event features four dedicated conference streams:

• Social Networking World Forum


• Enterprise social media


• Social TV World Forum


• Mobile Social Networking Forum

The event features key speakers from global brands, organizations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers, and more.

• Full workshop program within exhibition area


• Evening networking reception


• Pre-show online meeting planner for delegates


• Free pass for exhibition only

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22 – 26 March 2010: New York City

Search Engine Strategies New York Conference & Expo

Go beyond search at Search Engine Strategies New York. Learn the newest trends, strategic action plans, and technology that industry leaders are employing today. Our experts will trace the natural evolution of search exploring topics such as: digital asset optimization, mobile application development, transition from search to discovery and more.Book your pass today. Enter RWW15 to save 15% off the registration. Sessions include:

• Digital Asset Optimization


• Deep Dive Into Analytics


• Augmented Reality: It's a Brave New World


• Bringing SEO In-House: The Pros and Cons


• Advanced B2B Search Marketing


• Duplicate Content & Multiple Site Issues

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23 March 2010: San Francisco, California

S.F. Beta 4.0

After a long winter's hiatus, S.F. Beta is back, for its forth year straight! Join hundreds of founders, investors, developers, and technologists for a lively evening of demos, drinks, conversation, and new connections. Early bird tickets are available, and they're going fast. Register now for discounted admission. As always, we feature startup demos all night. This time around, the theme is Search & Discovery. If you're building the next Google (or the next Google acquisition), we want you here! Email cperry@sfbeta.com for more info.

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26 March 2010: San Francisco, California

Freemium Summit

The first Freemium Summit is a one day event focused on exploring what it takes to succeed under the freemium business model. Across all segments of the media landscape, entrepreneurs and executives are pioneering models that combine a free offering with a premium, paid offering. This hybrid business model is one of the most exciting areas of business model innovation impacting the world of media and the Freemium Summit will explore the most important topics on the minds of leading practitioners.

Confirmed Speakers: Toni Schneider, Automattic (WordPress); Matt Brezina, Xobni; Aaron Levie, Box.net; Phil Libin, Evernote; Tom Conrad, Pandora; Drew Houston, Dropbox; Ranjith Kumaran, YouSendIt; Ben Chestnut, Mailchimp; Lance Walley, Chargify; Isaac Hall, Recurly; and Lincoln Murphy, Sixteen Ventures.

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7 – 9 April 2010: Sydney, Australia

ConnectNow

ConnectNow brings together international specialists and thought leaders in social media, emerging technologies and their intersection with business. Learn how the realtime web, location based services, augmented reality, ubiquitous computing and personalised services are changing marketing and communications. Understand the importance of trust in relationship marketing and what is "social currency". For more info email info@connectnow.net.au.

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13 – 15 April 2010: Dallas, Texas

PubCon South

PubCon, the premier search and social media conference, features the industry's biggest names and key players shaping the future of the Web. PubCon South will include cutting-edge panel sessions exploring tracks dedicated to search, social media and affiliate marketing, an intensive professional search and social media training program, and some of the world's top keynote speakers. PubCon South at Dallas will also hold a one-day, two-track slate of intensive educational training programs led by some of the industry's most respected search professionals. The event takes place at the Richardson Conference and Civic Center. Register here.

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16 April 2010: Mountain View, California

Under the Radar: Cloud

Under the Radar: Cloud is must-attend event for dealmakers and heads of IT from large enterprises, SMBs, service providers, carriers and media companies who are responsible for helping their companies leverage new technology and innovation in the fast-evolving IT ecosystem. Join us for the 15th Under the Radar conference, featuring a hand-picked selection of the world's most innovative cloud startups among 350 top tech, media, telcom and finance executives. For ticket and more information, visit http://undertheradarblog.com.

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16 – 17 April 2010: Royal Oak, Michigan

FutureMidwest

FutureMidwest is the region's largest technology and knowledge conference. Founded by Adrian Pittman, Jordan Wolfe and Zach Lipson, FutureMidwest is the fusion of two successful conferences held in Michigan in 2009 - the Module Midwest Digital Conference and TechNow.

Both conferences highlighted how technology and digital tools have dramatically changed the way we do business and the effect this transition has had on companies. FutureMidwest kicks things up a notch with presentations, group breakout sessions, relationship-building opportunities and influencers who are taking action to redefine business in the digital age. Register here.

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19 – 21 April 2010: San Francisco, California

DrupalCon

DrupalCon is the premier conference focused on Drupal, the award-winning open source content management framework that is galvanizing social publishing and web development today. For a registration fee of $195, attendees get three full days of sessions led by the best and brightest Drupal experts.



Drupal has been downloaded over 2 million times since its inception, and project growth has doubled annually for several years. Drupal is used to deliver a wide variety of application types including blogs, wikis, community networks, digital media portals, and web content publishing and management.

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26 April 2010: San Francisco, California

Future of Money and Technology Summit

The Future of Money & Technology Summit will bring together the best and brightest thinkers around money, including visionaries, entrepreneurial business people, developers, press, investors, authors, solution/service providers, and organizations who work where cash and commerce collide. We meet to discuss the evolving ecosystem around money in a proactive, conducive to dealmaking environment. Featured speakers include Jolie O'Dell from ReadWriteWeb, as well as representatives from Wells Fargo Bank, Kiva, SharesPost, Jambool, Founders Fund, Outright.com, SoftTech VC, and many more.

Use discount code "rww" to get 10% off registration.

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11 May 2010: San Francisco, California

FinovateSpring

FinovateSpring 2010 will again showcase the most cutting-edge financial and banking technology innovations to Silicon Valley and the world. With Finovate's signature mix of short, fast-paced onstage demos (no slides are allowed) from handpicked companies and intimate networking time with their executives, this conference packs a ton of unique value into a single day.

Come see the cutting edge of banking and financial technology and network with hundreds of the leading financial executives, venture capitalists, press, industry analysts, bloggers and fintech entrepreneurs. Early bird registration rates are available.

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15 – 16 June 2010: New York City

Corporate Social Media Summit

The Corporate Social Media Summit is a two day conference focused exclusively on how big businesses can take advantage of social media to enhance their marketing/comms strategy. Featuring:

• Practical and relevant insights from peers who have already used social media successfully


• 20-plus corporate speakers (including PepsiCo, Whole Foods, Dell, McDonald's, General Motors, Citi, Johnson & Johnson),
  
• Best practice, benchmarks and practical next steps you can use to take advantage of social media in your business


• A tightly-focused agenda with 14 in-depth, practical workshops giving you knowledge on only the most critical business issues surrounding corporate use of social media

Save $400 if you quote RWW400 when booking. Book here.

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29 – 30 June 2010: London

Cloud Computing World Forum

The 2nd annual Cloud Computing World Forum is the perfect event to learn and discuss the development, integration, adoption and future of cloud computing and SaaS. Building on the success of the 2009 show, this two day conference and free-to-attend exhibition will provide a focused platform for the global cloud and SaaS industry. Show highlights include:

• Co-located with CloudCamp London


• Co-located with Green IT conference


• Free-to-attend exhibition with seminar and scenario theatre


• Free-to-attend evening awards presentation


• Hear from leading case studies on how they have integrated cloud computing and SaaS into their working practices


• Learn from the key players offering cloud and SaaS services


• Evening networking party for all attendees

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5 October 2010: New York City

FinovateFall

FinovateFall will return to Manhattan on Tuesday, October 5 to showcase dozens of the biggest and most innovative new ideas in financial and banking technology from established leaders and hot young companies. The Fall event is the original and largest Finovate and features a single day packed with our special blend of short, fast-paced onstage demos (no slides are allowed) and intimate networking time with top executives from the innovative demoing companies.

FinovateFall is a unique chance to see the future of finance and banking before your competition and find the edge you need in today's market. Early bird registration rates are available.

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Download this entire events calendar in iCal format.

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