Friday, January 15, 2010

Is Your Registration Process Scaring Away Users?

hauntedhouse_jan10.jpgWhen you run a community site, your registration and minimum profile requirements are like the front porch to your home. As technology bloggers we trick-or-treat to at least a dozen sites per day and when you make your porch scary, we'd just as soon skip your house. If I make it past 10 minutes of forms and service terms only to find you've got toothbrushes and raisins for me, I'm going to be pissed off. If you're looking at redesigning your site, below are 6 points to consider.


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1. Show us the Goods: There's a reason why sites like Etsy and Ebay let us browse items before registering. Nobody wants to give away their contact info or spend time registering for something if it doesn't add value to their lives. Even if you aren't a shopping site, make the first thing people see a value proposition.



2. Embrace Portability: Consider adding OpenID and other identity integration tools to your registration process. By accelerating the signup process you're reducing the time it takes to collect info and your user is more likely to stick around to enjoy the site.



openid_screen_jan10.jpg



3. Break It Up: Sites like LinkedIn and Geni allow users to fill out their profiles in stages. This breaks up the registration process and makes it seem less cumbersome to the user.



4. Minimize Your Request: For many sites, the only things you need to capture up front are user name and email address. Password preferences, employment history and likes can be asked during tiered profile requests.



5. Respect the User's Time: Have you ever called the phone company only to be redirected to a new person who wants you to repeat your name and account number again? When you make a user repeat themselves, you are telling them that you aren't listening and that you don't value their time. When it makes sense use drop downs, auto-complete and auto-fill.



If you're an interaction designer or engineer with more suggestions on how to improve the registration process, let us know in the comments below.



Photo Credit: Frédéric Dupont


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Friday Podcast Parade! Google & China, Told By Folks Who Know

Welcome to the weekend, readers!



Your primary focus at this very moment might be your Friday night drinkups, but we've got a new feature to help you maintain your mental clarity and conversational arsenal throughout the weekend - all while keeping you at a safe distance from your computer and allowing you to roam freely through the real world.



We're happy to present the Friday Podcast Parade! Load up your iPod with this curation of experts on audio, and give these chats a listen while walking your dogs, working out or running errands. You'll be smarter for it, we promise!


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This week's topic was, next to the Haitian earthquake, the biggest story in tech news since Google made its controversial announcement on Tuesday afternoon.



Put briefly, the search giant has threatened to pull out of China entirely, shuttering its Google.cn portal and closing its offices due to a string of attacks carried out on Gmail accounts from what are presumed to be agents of the Chinese government - not to mention China's longstanding censorship of search keywords and websites, which Google stated has long made the company uncomfortable.



First up, we have commentary from NPR's All Things Considered. Although NPR's reporter Laura Sydell said the attacks couldn't be pinned directly on the Chinese government just yet, she did get to speak directly to Google's SVP David Drummond, who makes an appearance in this podcast. Sydell also spoke to Gregory Nojeim of the Center for Democracy and Technology and Jonathan Zittrain of the Berkman Center for Internet and Society at Harvard, who discuss the involvement of authoritarian governments in online acitivies.



Download here or listen here. Running time: 3:42





In our second offering, Adam Segal, Ira A. Lipman Senior Fellow for Counterterrorism and National Security Studies for the Council for Foreign Relations, is interviewed about the situation and makes several interesting points.



As we're all likely aware, this move on Google's part comes at a tense moment in the U.S.-China relationship. "The Google decision also feeds into a broader sense of China as spoiler... I would suspect the next six months is going to be very bumpy."



Segal also sees the move as an indicator that the "world-wide" web is breaking apart. With various tools widely used in some parts of the world and abandoned in others (e.g., Orkut in Brazil or Friendster in Southeast Asia), can we really argue with him? But Segal sees further fragmentation of the Internet into almost entirely separate entities, one based in the Western world and one in the East.



Download here or listen here. Running time: 9:27





Finally, from The World, we have this double-whammy tech podcast, the first half of which is a discussion of affairs in Haiti and the second half of which focuses on the topic of this week's parade. If you skip to the 10:33 mark, you'll hear Clark Boyd recapping the news and an in-depth report from veteran East Asia correspondent Mary Kay Magistad, who has covered news in this region for almost six years. She states that surfing the web right now in Beijing is like being in a different world now that Google has unblocked search terms and content, leaving China's censors scrambling to keep up. The rest of her report is a fascinating mosaic of interviews and insight - a must-listen for those who would be informed and sound intelligent on the Google-China debacle.



Download here or listen here. Running time: 19:06





You can also check out other podcasts on this topic from our friends at CNET's Buzz Out Loud and The Next Web, who told us their audio commentary will be published shortly on their blog.



We hope you'll enjoy this new weekly feature! Please let us know what you think of our Podcast Parade in the comments, and if you have a recommendation for future installments, send us an email.


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Google, Skype Offer Free Haiti Calls - Can Anybody Answer?

google_voice_horn_logo.pngGoogle announced today that it will offer free calls to Haiti through Google Voice to help connect Haitians with their families in other locations. The company's announcement follows on the heels of Skype's announcement yesterday that it would be emailing vouchers for $2 of Skype credit to its users in Haiti.



One has to wonder, however, if the two companies might have just joined the category of "awfully nice, generous, but somewhat impractical" ideas.


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Now this isn't to say that Google is completely amiss on the subject of helping Haiti. The company has also set up a page to respond to the crisis in a number of ways, and has pledged to donate $1 million to relief organizations. But let's take a look at what's going on.



Skype's blog post on the subject starts off by pointing out that "many people in Haiti are without landline or cell phone coverage since the earthquake." If this is true, the same must be said for the Internet in Haiti.



Mozilla's "Blog of Metrics" shared some statistics yesterday about Firefox usage in the country and the numbers don't say good things for the state of the communications infrastructure.



haiti_firefox.png



The data is based on a once-daily ping from Firefox users in Haiti and is broken down on an hour-by-hour basis. The pings stopped at the time of the earthquake.



While both moves seem well-intentioned, we can only wonder how effective they might be.There are some reports of people using Skype to connect with family there, but from what we've seen of the satellite imagery on Google, this must be the exception more than the rule.


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3 Great Online Resources For Writing A Business Plan

Earlier this week we told you how a well crafted elevator pitch can be more effective than a well written business plan, but a business plan is still a necessary step in any startup. Writing a business plan can be a daunting task for a first-time entrepreneur with little or no experience in business. Thankfully there are plenty of resources online for researching and creating a great business plan, so here are three great examples.


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EBS Business Plan Builder



The New England Business Service has provided an excellent online tool for easily creating a business plan. Simply fill in the fields and the NEBS does the rest, formatting your plan for you to copy and paste into a word processing application of your choice.



Critical Steps to Writing a Business Plan



Along with several other articles for writing and preparing your business plan, About.com has put together nine steps to complete to make the process simple. From determining your audience to reviewing and editing, follow these steps and you'll have a great business plan in your hands.



Bplans.com



If you're looking for a sample business plan to look over before you start writing one of your own, Bplans has you covered. With over 500 samples and their own software for business plan creation, Bplans is an excellent online resource for young entrepreneurs.



For an extensive list of resources for writing a business plan, be sure to check out OnlineAccountingColleges.com's list of 50 Free Sources for Business Plans, Templates and Models.


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