12 Powerful WOrds to Use in Marketing

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The 12 Most Powerful Words To Use In Marketing
Posted on June 19, 2009 by rhondagessner
The truth about web copywriting…the better you are at communicating with your audience, the more effective you will be as a marketer. Online marketing is all about communication so I thought I would share some copywriting tips.

Most people buy for emotional reasons so don’t try to appeal to logic. And people online do not want to get sold to…they detest overly hyped language. If web visitors ever do get “sold” on something, they first want to be finessed – not bombarded by blatant advertising. You must have compelling content and position yourself as the expert.

The following 12 words have been proven to be the highest converting words when it comes to web copy. This list is from one of my mentors, Eben Pagan. So here they are:

1. YOU
2. MONEY
3. SAVE
4. NEW
5. EASY
6. LOVE
7. DISCOVERY
8. RESULTS
9. HEALTH
10. PROVEN
11. GUARANTEE
12. FREE
Let me know what you think by leaving a comment below.
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No More Struggling….woo-hoo!!!
Posted on June 11, 2009 by rhondagessner