Thursday, December 31, 2009

Most Popular Hulu Video in 2009? It's a Motherlover

hulu_logo_sep08.pngA year-end thank-you note from Hulu CEO Jason Kilar offered some statistics to show us just how much the nearly three-year-old service has grown.



Back in April, the service became one of the top three Internet video providers, alongside Google - which includes YouTube and Google Video - and Fox, according to comScore.


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Kilar includes a number of statistics in his note to show that the site has continued its climb in popularity during the rest of 2009.



"Monthly users of Hulu, as measured by comScore, grew to over 43 million, a 95 percent increase over this time last year.

Monthly streams, as measured by comScore, grew to 924 million, a 307 percent increase from this time last year.



Hulu's content library doubled over the past year. We now offer over 14,000 hours of premium content, up from 5,600 hours at this time last year."



The addition of Disney as a content partner last April surely provided a traffic boost, as the ABC owner brought television sensations like "Lost", "Grey's Anatomy" and other prime-time hits to the site.



A live video of Obama's inauguration topped the list of embedded videos for 2009, while "Saturday Night Live", "Family Guy", "The Office", "The Simpsons" and "Naruto Shippuden" were the most popular shows of the year.



But what was the overall winner for 2009 on Hulu, you might be wondering? A decidedly NSFW SNL short called "Motherlover".





For those of you who still haven't made the digital television switch but still want to watch, Hulu will be streaming the ball drop in Times Square tonight starting at 10 pm EST.



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