Reposted from Jeff Vacek
What Business Are You REALLY In?
How many of you think you’re in the business of selling products?
Well, I’m here to tell you… you’re not?
Everyone reading this blog post is in the business of MARKETING… that’s it. Sales are just a result.
Think of it as a
The movie studio and
Alright, so let’s talk about this MARKETING thing.
MARKETING is changing right before our eyes and most of us don’t even know it. How do I know? Because I’m part of a “Tribe” that makes it a point to know everything there is to know about the current marketing trends.
Speaking of “Tribes” and marketing, I’m reading probably one of the best business and marketing books I’ve ever read - “Tribes” by Seth Godin - which you can get here if you’re interested:
Tribes: We Need You to Lead Us
In a nutshell, “Tribes” is about how there are numerous tribes waiting to happen in today’s consumer base. It’s about how most marketing isolates the customer and how a new trend in marketing is gaining momentum and producing better results. That new trend - Creating a Tribe of people who are fanatical about YOUR topic or niche through indirect and “Mass Control” style marketing.
Marketing that touches, moves and inspires someone into action instead of just “SELLING” them something.
Marketing that makes someone feel like they are getting involved with a Tribe of people with common interests and goals instead of the feeling of just being sold to and, “I’m on my own to make this work”.
So I have a couple of questions for you.
Would you rather be a part of Tribe or just continue to be sold to?
How would you like to have 100’s or even 1000’s of people supporting you in your business instead of just being on your own?
Do you think you would produce more results quicker? Do you think you would reach your ULTIMATE dreams and goals faster?
Please leave me a comment below and let me know your thoughts on what I’ve surfaced here.
Jeff Vacek
Posts
No comments:
Post a Comment