Today Google introduced two new elements to its popular advertising system, a Search Funnel and something it is calling Ad Innovations.
The company's VP of product management, Susan Wojcicki, described the Search Funnel as a "set of reports describing the Google.com search ad click and impression behavior leading up to a conversion."
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The idea is that users of the Sales Funnel will, over time, tighten and focus their use of Google Ads to such a degree that they will be able to sell a grommet to an Albanian from outer space.
"The data you see in Search Funnels can help you understand how users search for your products before converting so that you can optimize these conversion paths."
Ad Innovations is a specialist website Google has set up to "work closely with advertisers on what comes next." They intend to use the space to debut ad-tech ideas and solicit user feedback.
Photo by Danny Sullivan.
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