By now, South by Southwest is wrapping up and the legions of nerds and geeks that partied heartily over the last two weeks are slowly crawling back to their homes with their SXSW hangovers. Here at ReadWriteStart, we've kept on truckin' through that time, so here is this week's Weekly Wrapup. This week we discuss whether tracking pageviews is still worth it, how micropayments and subscriptions could be the future of startup business models, which mobile platform is best for small business development, and how credibility is your best friend.
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The Web has hit a point where tracking pageviews is useless for startups.
There was a time when all you needed to succeed on the Internet were lots and lots of eyeballs, and the best way of measuring those eyeballs was by tracking pageviews (measuring exactly which pages on a website are viewed by individual visitors). The dot-com crash showed us that the eyeball-based business model was a failure.
Back in early February, while aboard a red-eye to New York, Dave McClure wrote a long, humorous, rambling, profanity-laden rant of a blog post that focused on startup business models. While it makes for an entertaining read, McClure's post is also very insightful and makes a solid case for why startups should shift from advertising models and instead build their new businesses on subscriptions and micropayments. Earlier this month I had the chance to visit the headquarters of ZooLoo, a startup that witnessed this very shift first-hand with their own business model.
In a recent conversation here at ReadWriteStart we were talking about what readers want most. Beyond stories about where the latest funding opportunities are found, and beyond wanting to know what startups are doing that works, we know that sometimes our startup readers just want some simple practical advice.
Towards that end we've posted many a list. And now it's time for a review. Here are six of our best lists in abbreviated form. From how not to kill your startup, to public speaking, to funders to follow, we at ReadWriteStart want to help. If you have ideas for future lists, please post 'em as comments below.
As much as startups want to launch their applications across all mobile platforms, it's often more realistic to focus on just one. But which one? The iPhone has the biggest numbers in terms of both apps and app buyers, whereas Android usage stats are rocketing.
Earlier today we wrote about a new mobile analytics report that showed that Google is no Apple. We explained the difference between these two as relates to phone sales and usage. Now we'd like to highlight the difference for startups that are deciding which one to do business with. It's tempting to go with Apple because of their current sales figures, but in the long run Google is going to be a far less limiting business partner.
We hear a lot about how starting a company takes some serious entrepreneurial DNA with traits like ambition, drive, relentlessness, and above all, passion. But some might argue that these are just the good sounding attributes that can lead to success; what about the other characteristics that may not sound so great? According to WePay co-founder Rich Aberman, starting a company also requires some arrogance and naïveté, so here's his advice on founding a startup straight from the entrepreneurial front-lines.
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