Thursday, March 25, 2010

YouTube Tries to Fix Its Comments Problem

youtube_logo_nov08.pngYouTube comment threads aren't exactly known for offering highly intellectual discussions. Today, however, YouTube is introducing a new experiment that is meant to highlight the best comments on any video. This experiment will offer a "highlights view" of comments that shows the top rated comments and comments from the uploader at the top of every comment thread.



To opt-in to this experiment, just click here.


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new_youtube_comments.jpgThis experiment also introduces a new way to view ratings. Just a few weeks ago, YouTube abandoned its star ratings in favor of a like/dislike system. In this new experiment, YouTube will now show exactly how many people likes and disliked a given video. Until now, any video you likes was also saved as a "favorite." Starting today, likes aren't automatically saved as favorites anymore.



To round up today's updates, YouTube will also start to surface "Most Liked" videos in various places on the site. According to today's announcement, the YouTube team hopes that "'most liked' becomes a reliable signal that helps you find quality videos to watch."



Fixing YouTube Comments: Is it Possible?



As we noted earlier this year, the new watch pages feature a far more minimalist design than YouTube's current layout. With today's updates, however, YouTube isn't trying to tweak the site's design as much as the comment culture on the service. It'll be interesting to see if these tweaks will help to bring up the level of discussion on the site, or if giving this much prominence to the uploader's comments will actually reduce the overall number of comments people will post on YouTube.




Discuss





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