Tuesday, April 20, 2010

Apple Announces Second-Quarter Earnings

apple-logo1.jpgApple announced second-quarter revenue of $13.50 billion today for the quarter ended March 27, 2010. Net quarterly profit was $3.07 billion, or $3.33 per diluted share. Q2 2009 showed revenue of $9.08 billion and net quarterly profit of $1.62 billion, or $1.79 per diluted share. International sales accounted for 58 percent of the quarter's revenue.



2.94 million Macs were sold, a 33% increase, along with 8.75 million iPhones and 10.89 million iPods.


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"Looking ahead to the third fiscal quarter of 2010, we expect revenue in the range of about $13.0 billion to $13.4 billion and we expect diluted earnings per share in the range of about $2.28 to $2.39," said Peter Oppenheimer, Apple's CFO, in an official statement.



Apple CEO Steve Jobs stated it was the company's "best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent."



appleii.jpgApple has a reputation on Wall Street for estimating low on its upcoming revenue, which has an influence on analyst expectations. Apple currently anticipates a gross margin of 36 percent, a significant decline.



Apple beat analyst expectations this quarter.



Although attention on the iPad was enormous, and sales were good, insufficient time has passed to tell what effect that new product will have on earnings. It will need to sell a great many to be a contender against any of its other products.



Bottom photo by Sonny Hung


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