If you've been following our posts about augmented reality (AR) in the last few months, you've noticed that we speak often about practicality and its importance for the proliferation of the technology. Sure, gimmicky applications can be fun and new, but it's my opinion that the more practical and useful an AR application is, the better suited it is to help push AR toward mainstream acceptance. With that being said, AR developers should be aware of a contest being hosted by metaio, the makers of the junaio iPhone app and mobile AR platform, which will reward creativity and practicality in AR.
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The company says over 200 developers have flocked to the platform since opening up junaio's API to the public, and to reward them, they are giving $5,000 to the developer who makes the best use of it. Developers can sign up on junaio's website where they can follow instructions on how to get started creating a "channel" for their AR content. The company is encouraging as much creativity and practicality as possible in order to stand out against the crowd of simple POI locators.
"The creative potential of junaio is vast: AR Mashups, multiplayer games or scavenger hunts, interactive, indoor and outdoor exhibitions, tours with animated 3D characters, eduainment right on the spot and location independent gaming," the company expressed in press release. "It is up to the developer to challenge his imagination and become as much creative as he wants to."
On June 16, the top five channels with the most subscribers will become finalists in the contest, and the winner will ultimately be chosen by a panel of AR and IT aficionados, including Robert Scoble, Thomas Carpenter of Games Alfresco, and Dr. Christian Geiger, professor and mixed reality researcher at Düsseldorf University. I will also be participating on the judges panel, and am very excited to see the innovative AR channels that could come from this contest.
I am also thrilled that metaio and junaio are pushing the creative side of the contest. It is much easier for gimmicky AR applications to become popular, but these kinds of applications don't benefit AR as much as actual useful implementations. The subscriber threshold will merely be used to shorten the list of applications that will be considered for the prize, but that doesn't mean the most popular one will win.
For more information on the contest and on the junaio platform, check out their website, or if you happen to be in Germany, stop by at AR DevCamp in Berlin this Friday. There will be free sessions available for developers to learn the capabilities of the API and will provide a jumping-off point for those new to the platform.
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