Monday, April 12, 2010

Get Quick Impressions of Your Latest Product Iteration with Concept Feedback

cf_logo_apr10.jpgFor most startups in the early-stages of development, much of the building process includes repetitions of prototyping, testing, receiving feedback and iterating the product several times over. The toughest part of this process isn't building or making changes, it's getting that valuable feedback on where your product could be improved. Concept Feedback, a simply named online service, wants to help your startup with constructive criticism from its quickly growing community of over 5,000 designers, developers, marketers and entrepreneurs.


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The process at Concept Feedback is pretty simple: users can upload their concept work for the community to view, other members comment and provide their opinions and feedback for the concept, then the original user can upgrade their product, and even resubmit for further feedback. Companies can choose to post a "premium concept" which will be more visible on the Concept Feedback homepage and for which they can offer cash rewards for the most constructive comment or piece of advice.



Most of the items are site are full web or logo design mockups, but there were a few rough wire-framed sites scattered through the concepts. Other, less popular entries, include films, posters, business cards and a whole lot more. For a small startup team looking to get some fresh sets of eyeballs on their latest project, Concept Feedback could be an excellent resource to do so.



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With most of the feedback based around design and aesthetics, startups may still need to look elsewhere for direct usage and feature feedback for their product. The truth is, with this type of feedback, you want people taking a deep dive and playing around with your product for some time before providing their opinion; Concept Feedback seems geared at providing mostly visual feedback, so usability and functionality reviews are much less common.



There are several ways of gathering feedback from actual users of your site; one such service we mentioned in January allows companies to automate phone surveys and displays the results as charts and graphs. But if your goal is to show off the latest design iteration of your site, Concept Feedback is a great place to unveil it and receive some educated opinions to make it look its best before launch day.


Discuss





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