This week was a busy one for technology lovers, especially fans of Apple as both the iPad and iPhone OS 4.0 both made their debuts. One of our more popular articles on ReadWriteStart this week mentioned here in the in Weekly Wrapup detailed how entrepreneurs and developers should team up to take advantage of the iPad as another gold rush of applications is impending. Also in this week's wrapup, we discuss the opportunities for innovation and entrepreneurship in one of our favorite trends: the internet of things. Additionally, we've got startup job fairs, creating explainer videos, and marketing tips.
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Last month the MIT/Stanford Venture Lab ran an event at the Stanford Business School, called The Internet of Things: Sensors Everywhere. The video of the event was recently put up on YouTube. We've embedded the entire hour-long video below, along with a 2-minute video snippet which we think budding entrepreneurs should take note of.
If you have time, the entire event is worth viewing. It delves into current successful use cases for Internet of Things. Panelists include representatives from HP's sensor networks division, a medical software company, and a company which provides sensor-enabled products for vending machines.
On Saturday Apple let the public get their hands on their newest creation, the iPad, setting off a flood of hype and media coverage which has likely yet to reach its peak. Yes, this is yet another post about the iPad, and my apologies go to those who are tired of being choked by the frenzy of stories surrounding the iPad launch, but a few things I learned from this weekend might come in handy for undecided developers.
One of my favorite blogs to peruse now and then for amazing advice on web design is Webdesigner Depot which produces excellent in depth guides for various design related issues. Monday they produced an excellent in depth post that provides a step-by-step breakdown of best practices for creating a screen-cast for a Web page, a feature many startups like to include on their homepage to familiarize new visitors with their product.
As the season turns to spring in the U.S., many soon-to-be college graduates and their soon-to-be employers turn their focus to the job market. In answer to the questions that graduates inevitably face from friends and family - "What will you do with your degree?" - one response should certainly be, "Find work with an exciting startup."
While some colleges are developing solid entrepreneurial programs, many graduates are still prone to believe that their best post-college employment prospects are to be found with more established companies. To change that perception, the Columbia Venture Company and the NYU Venture Company are hosting the first annual NYC Startup Job Fair.
It is widely accepted that social media has transformed the landscape of marketing radically, and no longer can businesses - no matter their size or stage of development - afford to avoid social media. While the importance of developing one's brand online remains paramount - most obviously through the registration of a domain name - the proliferation of social media platforms can be overwhelming, and startups might feel compelled to register and interact with every service in order to quicken the spread of their name.
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