According to a new rumor, Google could soon take Street View indoors and allow its users to walk into virtual stores. Barry Schwartz from Search Engine Land just received information from a retailer in New York that Google came to their store to take pictures of the inside of the store. It's hard to say if this was just an experiment, a publicity stunt by the retailer, or if Google plans to roll this "Store View" out across the country.
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Of course, scaling up a program like this would be a lot harder to do than having a fleet of cars drive around the country and take photos in what is now a mostly automated process.
Here is the image that Search Engine Land received from the New York-based retailer:
Given that Google is already using its Street View trikes in parks, university campuses and zoos, locations like large malls would seem like a more reasonable area to expand Street View to first. Taking Street View indoors does make a lot of sense, however. Stores and malls are the obvious example that Google could monetize, but the company could also use the same technology in museums or public buildings.
The problem with these locations, though, is that Google can't rely solely on GPS to create these indoor views. Maybe that's why the company decided to work with smaller locations first to try out different methods for creating reliable indoor maps efficiently. It is worth noting that there are currently only a handful of mobile apps that offer indoor maps.
We asked Google for a comment about this rumor and will update the story once we hear back from them.
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